Alternative Rock, Superior
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XETRA-FM, branded as 91X, and sometimes identified as XTRA-FM, is an English language radio station owned by Local Media San Diego, broadcasting from a 100,000 watt antenna on the other side of the Mexican border in Tijuana, Baja California. It airs an alternative rock radio format. The studios and offices are on Cornerstone Court in San Diego's Sorrento Valley neighborhood. The station is one of three Mexican outlets programmed by Local Media San Diego LLC, along with XHITZ-FM and XHRM-FM; LMSD also owns KFBG. It is Mexico's first Alternative radio station, and has influenced other radio stations to create the Spanish-language rock radio format in 1994.
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